The holidays are right around the corner and now’s the time to ramp up your seasonal marketing activities if you have not done so already. This article discusses what you need to do to get ready for holiday sales.
With the busy holiday season right around the corner, now is the perfect time to consider using seasonal marketing to boost your massage practice. Marketing based on seasonal trends or holidays is a creative and effective way to attract new clients and maintain relationships with your current clientele.
For example, during the fall season, you can market alongside the Thanksgiving holiday by showing appreciation to your clients with a 10-percent discount for each person they refer to you. Since we often spend holidays with our families, encourage clients to bond with a loved one and enjoy some pampering time together with a joint massage session. Take advantage of the spirit of giving that surrounds Christmas by offering gift certificates for sale, or announce that you are donating a portion of your massage proceeds booked in December to charity.
If you need some inspiration for creative seasonal marketing ideas, look no further than your nearest retail store. Retailers successfully use seasonal marketing throughout the year, hosting back-to-school promotions, summer sales and winter closeouts. In fact, if you offer retail products for sale to your massage clients, applying the seasonal concept to your marketing campaign is a must.
Here are six benefits of incorporating seasonal marketing campaigns in your practice:
1. Clients tend to spend more on services. The fall and winter seasons tend to be especially busy for massage therapists. People are more likely to spend more during seasonal celebrations, as well as purchase gift certificates or bring along a loved one for a massage.
2. Increased publicity. A seasonal promotion is an excellent opportunity to get press coverage for your practice. Send a press release to announce your promotion and include quotes from satisfied clients. Also, post the information on your website and social media outlets. You can make your event newsworthy by offering a contest for a free massage—to a hard working dad for Father’s Day, for example.
3. Consistency. When you commit to a seasonal marketing campaign, your clients know what to expect from you. They will look forward to taking advantage of your Mother’s Day special each year, and they will become excited about the special bonuses and discounts you offer with each event.
4. A sense of urgency. By their very nature, seasons are temporary. Your clients know that the Valentine’s Day couples massage special won’t last until summer, and they will want to schedule their appointments right away to take advantage of the deal.