Google’s emphasis on ranking sites by the level of popularity — measured by various social signals — has cause a tremendous amount of opportunity as well work in the online marketing community. Passive marketing is getting harder and harder because it doesn’t generate social buzz very easily. This article is all about generating social buzz to drive traffic to your offers.
I absolutely love the internet because it’s such a robust tool kit. We’re capable of so much because of the web and the tools that people keep adding to it. It is the quintessential Swiss army knife. In terms of marketing, it’s a gold mine for potential and it has quickly turned into the ultimate digital diary for both satisfied and disappointed customers. It’s a social buzz engine with a rumble that puts the Hemi to shame.
It’s a lot of things, and I think we’ll ever run out of cool analogies to describe it.
Whether you’re talking about social networks like Twitter of Facebook or site reviews, blogs, etc. the web has created a constant opportunity for the World Wide Rave that David Meerman Scott writes about in… well… “World Wide Rave”. People love the ability to race or vent about their customer experience. Because of that, businesses need to recognize the power each customer has because you simply can’t afford to sell a bad product, give bad service or upset customers. Word gets around too quickly because of social buzz.
Riding the Wave of Social Buzz – Exceed Expectations
Here’s a number for you; Did you know that more than 64% of shoppers take the time to read reviews almost all the time before they make a purchase decision? On a recent family vacation, where I spent a week in Orlando, Florida I didn’t spend a dime in a restaurant or business without taking the time to look up that business on the web. I refused to let a bad experience (especially a bad food experience) mess with the happiness the magic kingdom would bring my family.
A good customer experience will usually net you some positive comments online if people have an easy way to do it, and there are plenty of businesses that have found success because of the powerful word-of-mouth online that is social buzz.
Read more at: http://synnd.com/traffic-generation/how-to-build-social-buzz-in-a-viral-society/
