The holiday season is well under way, and marketers have been asking how to best approach the season from a marketing perspective. Should they use the word Christmas? This year retailers all over the United States have been allowed to use the word Christmas, since that is the legally declared name of the holiday. We’ve listed some tried and tested tactics for mailing this Christmas season below. Enjoy and Happy Christmas!
As Christmas draws nearer it is essential as marketers that we begin to put our marketing strategy into place for the festive season. With this is mind, we will be providing you with some tips on Christmas email marketing over the next few weeks to help you engage your customers and increase conversions.
Marketing of Christmas Past
When planning your Christmas or seasonal marketing programme, start by taking a look at the same time period in previous years. We’re all only human after all, so learn from your previous mistakes, build upon previous successes and make this year’s seasonal period the best one yet for your organisation
Tried & Tested Tactics
Looking back at the nitty gritty and onto your specific seasonal tactics – which marketing tactics have you tried & tested in previous years? Which worked and which didn’t? Which are you going to make a key part of your 2012 and future campaign?
Have a think about some of these tactics, could they work for your organisation?
- Campaigns with gift suggestions
- Communicate urgency and catered to last-minute shoppers
- Send a Christmas e-card to customers
- Promote online or in-store gift-card redemption
- Offer more payment options
- ‘12 deals of Christmas’ messaging
- ‘Advent calendar’ countdown messaging
- Exclusive January sales preview alerts
- Being clear about last order/delivery dates
- Offer a value-add gift wrapping service