9 Tips: Boost Your Business With Pinterest
Pinterest isn’t just for photo lovers. People who visited a Pinterest board are more likely to make a purchase than people who visit a web site with the same information. Facts show that Pinterest is great for business and this article gives you 9 tips on ow to boost your business with Pinterest.
It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here’s how to make it work for you.
One social site has captured the attention of the masses recently… and it is not called Facebook or Twitter. Sure, the number of users is clearly not as high as what you’d find on those two behemoths, but Pinterest is gaining traction, especially with the female demographic.
What’s the fascination? For Amy Larson, a special education teacher who uses the site for about two hours per day, the whole purpose is in finding interesting design ideas. She pins pictures to her Pinterest board, where she has a few dozen followers, as a reminder about what is cool and stylish. And, by the way, she does not use Facebook much at all, which is more about forming social connections.
“I love Pinterest because it’s like getting a whole bunch of magazines without adding clutter in my house and without the cost,” she says. “There are so many great ideas and recipes, and it’s all organized on the computer so I can access my favorites at anytime.”
Pinterest had an estimated 3.3 million unique visitors in the month of October. While there’s no mechanism for potential customers to buy your products directly from the site, consider the marketing potential: Popular images (with links back to the original source) can get repinned on hundreds of other users’ boards.
Here are nine proven ways to attract the attention of people like Amy, improve your click-throughs, and spread the word about a new product:
1. Spend the time
Like any social network, and maybe even more with this demographic, Pinterest.com requires an investment in time. Jason White, who owns Quality Woven Labels, says one key is to build relationships with those who are known for quality “pins” at the site. He says, once these movers and shakers get to know you and your business, they will be more likely to post about your product. White says to focus on the users who get the most likes and repins.
“All of these repins and likes share a common interest, making it easier to take the conversation to Twitter or Facebook to nurture the relationship,” he says. “Like everything else, be real and show your true self. Authenticity is hugely important.”
2. Keep it simple
The main appeal of Pinterest is that the site is exceptionally easy to use. Everyone has a “board” where they pin images that are all the same size. Hana Abaza, the co-founder and CEO of Wedding Republic, says it’s best to mimic Pinterest’s uncluttered aesthetic, so she creates boards that are clean and elegant looking. Each pinned photo includes one link back to her site (you click once to see the pin page, and again to see the source site). Abaza says Pinterest dramatically boosted page views. Through her social media efforts she saw a 75 percent increase in traffic, with Pinterest generating most of that.